Business analytics is the practice of using data and statistical methods to analyze and interpret past business performance in order to make informed decisions and drive future strategy. It involves collecting, organizing, and analyzing data from various sources to identify trends, patterns, and insights that can help organizations improve their operations, increase efficiency, and achieve their business goals. Business analytics encompasses a wide range of techniques, including data mining, predictive modeling, and data visualization, and is often used in areas such as marketing, finance, operations, and supply chain management. By leveraging the power of data and analytics, organizations can gain a competitive advantage and make more informed decisions to drive business success.